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Why You Should Comply to See CCPA and GDPR Consent Requirements

States in the US are continually increasing comprehensive privacy legislation. The trend in privacy legislation is proof that matters regarding data privacy will continue to become larger issues. Just like the GDPR and CCPA, all state privacy bills have a transparency/notice requirement. Most large organizations usually find it very hard to keep track of all their tracking technologies. Due to this, the vast majority of concert solutions use crawlers to scan sites, identify the first and third party technologies and update site notices. This enables the automatic provision of transparency and compliance to visitors. Adopting compliance principles should create additional benefits besides getting a competitive edge, efficiency and security.

First, it enhances the cyber security of businesses. All over the world, not a single company can afford to ignore matters relating to cyber security, especially considering how costly data breaches can be and business downtime due to loss or theft of valuable data. Taking data privacy seriously makes plenty of sense and the GDPR can help businesses establish a workflow that is security conscious. Businesses are required by legislation to identify their security strategies and implement necessary technical and administrative measures for protecting their clients’ personal data. Maintaining the security and integrity of various kinds of data travelling across the network, leaving the IT environment of the scope is almost impossible. In fact, businesses are encouraged by legislation to improve the overall cyber security strategies. By re-evaluating cyber security strategies, businesses can better control their IT infrastructure while streamlining security monitoring and building healthy data protection workflows. By doing so, organizations can effectively minimize their attack surface, mitigate “cyber tax” due to increased system outbreaks and attack numbers and adequately understand what goes on across the entire network.

Organizations can significantly improve how they manage data. To be considered compliant, organizations should precisely understand the kind of sensitive information they hold on people. The first step organizations can take with regard to GDPR compliance is conducting audits of all their available data, since this will help reduce the data they collect and hold while refining their data management processes. The immediate benefits of this are detecting and reducing redundant, trivial and obsolete files retained by the organization, even though they lack any meaningful business value. Organizations can significantly reduce the cost of storing and processing data through a cleanup, while also erasing sensitive ROT data like personal information belonging to a former customer, which is usually a high risk that cannot be adequately justified.

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