The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. Read more now and know methods that you can apply to form a bond with the community.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. This will give them a sense of ownership. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. These projects should be done regularly. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Postponing this task for later will have a strain on building trust with the community.