Types of Digital Marketing to Consider

Inbound marketing, sales, and service are one of the best forms of digital marketing. Inbound describes an overarching corporate strategy that includes marketing, sales, and customer service. Inbound consistently uses the information and content you provide online to make potential customers aware of your company. The goal is to appeal to readers, convert them to leads, do business with them, and inspire them.

Marketing automation

This is software that is used to simplify your marketing activities. Recurring tasks such as sending emails or posting on social media, as the name suggests, can be automated with the software. With marketing automation, you can also send entire workflows, such as e-mails that build on each other, which are triggered by certain actions of the lead.

Mobile marketing and native advertising

Marketing via mobile devices describes all processes that optimize your digital advertisements, websites, pictures for mobile devices. People must use a responsive design optimized for mobile devices to achieve perfect usability on mobile devices. Native advertising means something like “advertising in a familiar environment.” It is about content-based advertisements on a platform on which they are displayed alongside unpaid content (e.g. sponsored posts on BuzzFeed or advertising on Instagram).

Online PR and partner marketing

Online PR is like public relations for traditional PR. It is a company’s digital reporting of its general activities. This can take place on blogs, in online versions of print media or social media. With partner marketing, you get a commission if you advertise someone else’s product or service on a website. This commission is based on criteria such as the advertising period, contacts won, or click rates.

Pay per click (PPC) and social media marketing

PPC describes a billing method in paid online advertising. You have probably heard of Google AdWords where you pay a fixed amount for each click on an ad. This is an additional way to drive traffic to your website. This is also one of the few online advertising options that also work at short notice and is well suited for campaigns. With social media marketing and digital marketing services to help your Singapore company, you use the channels of social media to distribute your content, to make your company, your product, or your brand known and to inspire users and generate leads for your company.